I once found a missing-cat poster stapled to a lamp post. The phone number had run in the rain - smudged past reading. There was no way to reach whoever put it up, and no way to know if the cat was still missing or already home. That's the exact problem PetoID solves: the QR code on a collar either scans or it doesn't. No ink to wash out, no number to mistype.
A small cat wandered into my front garden one afternoon, curious and clearly at ease. I wanted to give him a snack, but had no idea if he was allowed one, or whether something in it might not agree with him. Scanning his tag let me just ask the owner directly - no calling a stranger, no knocking on a door I'd never been to. Such a small thing, but it made the whole encounter feel relaxed instead of awkward.
More stories soon.
Buy once, no subscription - and 50p from every tag goes to local animal shelters.